Love your horse campaign

Pfizer has launched an eye-catching promotional campaign, based on simple, straightforward and unbiased educational messages to help ensure the optimum health and wellbeing of horses and ponies in the UK.

According to the company, the campaign follows a strong advisory theme by providing reliable, easy-to-follow and up-to-date advice on all aspects of worming. It contains helpful, 'take-home' messages for every level of equestrianism, from the first-time horse or pony owner to the professional yard manager.

At the core of the campaign is a range of four informative and leaflets directed at every type of horse owner and entitled respectively, Do you need to worm; Choosing and using the right wormer; Managing your pasture and Worming and Your new horse.

Each leaflet has been designed to work as a stand-alone piece, and together they can be displayed in a distinctive counter-top leaflet dispenser, supported by eye-catching point of sale materials including posters and balloons.

For further information, please e-mail Strongid-P@pfizer.com

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